a boutique agency working across fashion, beauty, lifestyle & everything cool in between.

gud is a boutique agency connecting people, brands, and ideas across fashion, beauty, lifestyle, and everything cool in between.

Founded by Keana Curry, whose career includes tenures at notable companies such as Pinterest, eBay, and Accenture, with experience spanning strategy, execution, and delivery. With a background in psychology, Keana brings an understanding of people, culture, and what makes connections meaningful. This perspective shapes gud’s approach to creating experiences that feel intentional, authentic, and worth remembering.